Samsung Galaxy S4 – Innovation is anything but business, as usual….

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“Make your life richer, simpler, and more fun”, says Samsung with its new gadget Galaxy S4. This new smartphone is coming with plethora of exceptional features which are supposed to simplify your daily lives. Will it really… you decide…

Here is a look at some of the superlative features….

Air Gesture – Control your phone by just waving your hand over the screen without actually touching the screen. Respond quicker to your calls by answering with Air Gesture. Supported features : Quick Glance, Air Jump, Air browse, Air move, Air call-accept.

This feature does sound exciting. In reality, you will have to use both hands to exercise this feature if travelling. And if you have kept your device on desk I wonder how it will save your time or make it easier except the Air Call accept which apparently would take same time as it takes to scroll the screen.

Divide your personal & professional life – The Galaxy S4 also has a tool that enables users to create a dividing line so part of the phone is devoted exclusively to work while the other part is filled with personal information and photos.

This isn’t novelty. We all use locked folders on all previous OS irrespective of apple or android.

Tilt phone to scroll up and down – The newest features involve different options for navigation. For example, if the phone senses someone is looking at the screen, the user can tilt it forward or backwards to scroll up and down a Web page.

Good for Neck exercise. Don’t shake it accidently, you know what will happen.

Video playing sensitive to eye movements – The S4 can stop and start videos depending on whether someone is looking at the screen. When a video is playing, for instance, the stream will automatically pause if the person glances away and it will restart when the eyes refocus on the screen.

What if you don’t want it to stop. Now you will have to control your eyeballs also. What will happen if I blink.. stop..play..stop…play… what a pleasant experience.

Eight-Core processor – Galaxy S4 is powered by Exynos 5410 processor. It has eight cores with four of them being the high-performance cores based on A15 architecture from ARM, a British company. These cores run at 1.8GHz.

Wow, now I can run softwares like 3D Max, Maya and Apple Final cut Pro (oops… no Apple sorry). How many apps require 8-core processor !!! The point is there won’t be any difference in performance as all the apps and games can run dead smoothly with S3’s quad core or apple’s A6 chip

Controls entertainment center as a universal remote – The S 4 comes with a built-in infra-red diode, so it can control an entertainment center as a universal remote. This is a feature that has showed up in Android tablets before.

ROFL…. Samsung has forgot that its a phone not a swiss knife. Be relevant dear.

Innovation is not just about adding features…. It should add value.. It should make your tasks easier than before. Samsung has put in unflagging efforts in adding features but it could not fathom innovation in its true sense. Samsung’s attempts appear more impetuous than prudent.

I would have liked if they could have come out with something to beat Apple’s “Siri”( which apparently is not successful) wrt to world market. That is what I call REAL iNNOVATION. Even the screen size, we all know it isn’t user friendly, it should have been smaller so that the device can be handled effortlessly  in our palms. Apple has tried that with increased height ( although it can be enhanced much more…) Most pressing issue with smartphones currently is their battery life. We all love what’s app & Temple Run but what about their inversely proportional relationship with battery life. Apparently, it hasn’t been hitherto taken into consideration by smartphone companies including Apple.

Samsung holds largest chunk of india’s smartphone market with a whooping 40% share. In Business terms, Samsung might be competing with Apple (and may be even win in markets like India) but bone of contention between them is sadly not about who will father the innovation.

The Brand ‘Lance Armstrong’ is suffering from emotional Cancer

Lance Armstrong, an American former professional road racing cyclist. Armstrong had won the Tour de France a record seven consecutive times between1999 and 2005. But that’s not all. The races he won were after his comeback from life threatening Cancer. In October 1996, he was diagnosed with testicular cancer that had spread to his brain and lungs. His cancer treatments included brain and testicular surgery and extensive chemotherapy. In February 1997, he was declared cancer-free and the same year he founded the Lance Armstrong Foundation for cancer support.

” A deadly disease strikes a promising athlete. Despite desperately thin odds, he manages not only to beat the affliction but also to return to the sport and win its top prize, not once but a record seven times. Unbelievable, except it’s true.” This is bio on the website of Lance Armstrong.

Huh. Now what happened on Oprah’s  show surely surprised everyone. He admitted that he had cheated not once, not for month but for a decade. He not only cheated authorities, he also cheated with very people who believed in him, followed him, made him a star. It isn’t easy for anybody to believe it. We are not able to digest it. Truth is stranger than fiction. Isn’t it? I too wished it to be some kind of a rumor. But it wasn’t.

He was a very powerful brand. An iconic stature. An inspiration for millions of us. People are feeling like they have lost their own dignity. There is no answer to their ‘Why’.

The Brand ‘Lance Armstrong’ –

Forbes have wrote an article saying, ” Why Lance Armstrong’s Brand Is Beyond Repair” (http://www.forbes.com/sites/scottdavis/2013/01/17/getting-lanced-why-lance-armstrongs-brand-is-beyond-repair/ )

Article held, the emotional connection with a personal brand is so much deeper and so much stronger than that of any product or service, because it connects on a human level.  Rightly so, First and foremost, a brand must be trustworthy. It’s not just about him, the brand ‘Tour de France’ also got scars. Scars that won’t heal for hundred more years.

Your brand image creates expectations. It defines who you are, how you operate. In essence, your brand image is a promise – a promise that must be kept. There are two sides of a brand Armstrong. One side shows, his fighting spirit, tolerance, determination, will power, his concerns about cancer patients. The other side reflects his athletic skills, sustained high performance, dogged perseverance. Although, the brand athlete is completely tarnished the other side still holds hopes for him. Continuing his work in the area of Cancer awareness should save him from this emotional cancer. If he wants to restore his brand, he must focus on the long term.

KONTENT…. NOT KANTENT..

I noticed mispronouncing of these words for a whopping nine out of ten times. The content (meaning – what is contained, index) which everybody usually pronounce as KANTENT should actually get pronounced as KONTENT. Below is mentioned two totally different words with utterly different meanings….

1) content (kantent) (noun) – ease of mind, satisfied

eg. She was content with her job profile.

2) content (kontent)(adjective) –  what is contained, index

                 eg. the contents of room, the content of speech

Feeling something something Hello honey bunny…

ImageThe new campaign song of Idea Cellular has gone viral. It has become a insanely successful.  The song is composed by Bollywood music composer Amit Trivedi who also worked for ‘English Vinglish’ and ‘Dev D’. He was rewarded with prestigious ‘National Award’ and ‘Best Direction-Music’ award for ‘Dev D’. The new Ad for this song is drafted by Idea’s agency ‘Lowe’.

Idea also came up with contest called ‘Honey Bunny Offer’ where The Participant is expected to shoot a video through his or her webcam singing the Honey Bunny Song in the application. The winners were awarded with Idea smartphones.

According to  Sashi Shankar, Chief Marketing Officer, IDEA Cellular “I’m delighted to see the phenomenal response to the lovable, hummable, ‘Honey Bunny’.  Talking about the lovable new campaign,  Shankar said, “In new age India, people are moving and relocating to towns and cities for education, career and family commitments, leading to more travel and communication requirements. Mobile telephony has effectively bridged distances, and Idea’s strong pan-India network offers seamless connectivity across the length and breadth of the country, connecting people with their ‘Honey Bunny’s’!”

Below is the full song lyrics…. keep humming..

Tu turu tu tu ru, tu turu tu tu ru
You are my pumpkin pumpkin
Hello honey bunny
I am your dumpling dumpling
Hello honey bunny
Feeling something something
Hello honey bunny
Honey bunny, toko toko -x2

How many times lady love
Had given me missed calls
What to tell you lazy luck
No battery at all
Idhar udharr heart pahunching
Like a ping pong ball ball ball ball
Tring tring tring hello honey bunny
Feeling someting something
Hello honey bunny
Feeling something something
Hello honey bunny, honey bunny
Toko, toko, laa laa laa
Laa laa la la… La laa la..

You have been such a stupid
Fellow that is what i thought
Making people fall in love
No other work or what
Got to know him better
When you enter the plot plot
Thanks to his idea
You are my honey bunny
I am your pumpkin piyaa
You are my honey bunny
Bole tring tring jiya
You are my honey bunny
Honey bunny toko toko
I am your pumpkin pumpkin
Hello honey bunny
I am your dumpling, dumpling
Hello honey bunny
Feeling something something
Hello honey bunny
Honey bunny, toko toko
Tring tring tring hello honey bunny
Feeling someting something
Hello honey bunny
Feeling something something
Hello honey bunny
Honey bunny, toko toko

What is the correct way to spell a words like email, ecommerce, etc. ?

To be strictly ‘correct’, these e words should be written with a hypen: e-mail, e-commerce, since e is short for electronic. The hyphen may disappear over time, since that is what midword hyphen tend to do. The Oxford English Dictionary gives the preferred form as one word email for the noun form, but e-mail for the verb form although many dictionaries prefer E-mail.

Must read Marketing Books

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We are overloaded with information. There are thousands of books explaining plethora of theories about Marketing Communication / Branding. It is easy to get muddled up in the ocean of information. To help you out I have here listed some of the most interesting and impressive books. I bet you will enjoy your journey with them…

Total Integrated Marketing

Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department — from Sales to Human Resources to Finance — has one paramount goal: to win and keep customers. Many of today’s companies, however, have not heeded this crucial message. When they falter, it is often due to the fact that different departments report to different executives: then short-term goals like sales drive out the long-term necessity of marketing. Despite lip service to the contrary, the marketing departments of most companies often fail to reach their most important customers. Drawing on their combined experience of three-quarters of a century advising corporations, Hulbert, Capon, and Piercy argue that marketing must be dragged out of the marketing department.

Total Integrated Marketing provides an essential framework for designing and managing change so that companies can outperform their rivals. Containing a wealth of marketing tips and innovations easily adapted to any business, this is essential reading for all managers concerned about the future of their companies.

Steve Jobs by Walter Isaacson

I am an aficionado of Apple from the day I held iPhone in my hand. Although the book in depict the journey of a legend, visionary who revolutionized technology it also illustrates how the world’s most popular brand got built. Job’s journey is an amazingly valuable lesson in branding and marketing. He was the best marketer history has ever seen. Regis McKenn, a PR genius once noted, “Wozniak designed a great machine, but it would be sitting in hobby shops today were it not for Steve Jobs.” Apple’s remarkable branding strategy put it way ahead of its competitors. Apple is not just company now. It has evolved to become a giant empire of technology and innovation. No other brand enjoys the fan following as that of Apple’s.

The book audaciously describes how Apple changed the rules of the games. It will remain an amazing read to business, economics and marketing. The quintessential point of the book is it’s not about theories which we found in almost all other marketing books. It’s a beautiful story of how Apple integrated with society and went on to become one of the most loved brands.

The Brand Gap

One of the most admired books on some groundbreaking theories of Branding. It assist in learning five core principles of Branding. The author has observed, the main purpose of branding is to get more people to buy more stuff for more years at a higher price. He illustrated how the left brain and right brain combination can be magical in building a charismatic brand. He explained the five principles of branding as Differentiate, Collaborate, Innovate, Validate and Cultivate. He also clarified on myths and facts associated with them. He emphasized on a role of Chief Branding Officer for a company and how he can change the dynamics of competition.

 

The Tipping Point

In The Tipping Point: How Little Things Can Make A Big Difference, Malcolm Gladwell explores the striking similarities between epidemics and the sociological changes that mark human lives. He also explains how understanding the former can help people deal effectively with the latter. As he himself explains, “It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does.” It is an intellectual escapade and uses examples from world of business, education, media and fashion. It shows people how start their own positive epidemics. It is of great interest to anyone who want to spread a word about their business and product. The book has a number of case studies of people who have successfully started epidemics–an advertising agency, for example, and a breast cancer activist.

 

References :

http://www.flipkart.com

http://www.forbes.com

http://www.gladwell.com